This privacy notice explains Delta’s privacy practices in connection with Delta Sync On Demand and supplements the Delta Privacy Policy. Please review our full privacy policy for more information.
 

Delta processes personal data in connection with Delta Sync On Demand to provide access to the service, fulfill orders, and personalize your experience through messaging and recommendations.

Delta processes your login data to provide access to the service.

• Delta processes your FlyDelta app login data to pair your device to the seatback screen, which is necessary to perform the contract with you.

Delta processes data you provide during the order process to fulfill your order.

• If you place an order through the seatback screen, Delta processes your order information, SkyMiles® number, name, and seat number to fulfill your order, which is necessary to perform the contract with you.

Delta processes data about your flight, SkyMiles® account, and in-flight entertainment activity to personalize your experience through messaging and recommendations.

• Delta processes flight data and data associated with your SkyMiles® account, such as name, birthdate, and SkyMiles® status and tier to display personalized messaging on the seatback screen. For example, we may use your name and birthdate to greet you and wish you a happy birthday.
•  Delta also processes your in-flight entertainment activity to make personalized entertainment and food and beverage recommendations on the seatback screen. We may recommend entertainment content using genre selections you make on the seatback screen and viewing activity we receive from our seatback screen providers, including content name, genre, and duration, and how long the content was viewed. Delta aggregates viewing activity from all seatback screens and associates viewing activity with you by cross-referencing seat number and flight data with your SkyMiles® number. Food and beverage recommendations are based on your order activity. For example, one of your menu recommendations may be the item you order most often.
• Our processing of data about your flight, SkyMiles® account, and in-flight entertainment activity to personalize your experience through messaging and recommendations is based on the consent you provide when connecting to Delta Sync On Demand. You may withdraw your consent at any time by adjusting your Delta Sync On Demand Preferences in your SkyMiles® profile. Opting out of personalization will not affect your ability to watch entertainment on Delta aircraft. Once saved, your selections will take effect the next time you connect to Delta Sync On Demand. 
  

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