In-flight Media
Delta customers represent an affluent market that demands quality and convenience. Listed below are various travel-related media you can use to advertise your product or service with maximum exposure to our customers.
Also included are distribution details, submission requirements, and deadlines.
Print
Worldwide Timetable
Delta's Worldwide Timetable provides travelers with flight schedules for
Delta, Delta Connection® carriers, and our Worldwide Partners®.
| Distribution Details |
| Frequency: |
Quarterly |
| Distribution: |
All aircraft, airport ticket counters and lounges and Delta city ticket offices |
| Quantity: |
500,000 quarterly |
| Ad Size: |
4" x 9", 4-color |
| Rate: |
$35,300-Back cover
$29,415-Inside back cover |
| |
| Submission Requirements |
| Deadline: |
Quarterly: March 15, July 15, September 15, January 15 |
| Deliverable Specs: |
- Trim Size: 4" x 9"
- Live Size: 3 1/2" x 8 1/2" (1/4" type-to-trim)
- Bleed: Keep live matter 1/4" from borders
- Color Density: 280% or less
- Screen: 133-line
|
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Meal Tray Cards
Placed on 200,000 First Class meal trays monthly, the Delta Meal Tray Cards provide an excellent opportunity for companies to reach an upscale, captive audience—people who purchase or influence those who purchase products and services like yours. Meal Tray Cards are an innovative and inexpensive way to increase brand recognition and revenue.
| Distribution Details |
| Frequency: |
Monthly |
| Distribution: |
U.S. First Class |
| Placement: |
First-Class meal tray |
| Quantity: |
200,000 per month |
| Rate: |
$19,000 per month |
| |
| Submission Requirements |
| Deadline: |
Two weeks prior to insertion period |
| Deliverable Specs: |
Pre-printed single sheet or tent should fall within the following ranges:
- Size: 2" width x 4" length
- Weight Range: 60# to 70#
|
| |
Onboard Entertainment Guide
Distributed to Delta's First Class and Business Class international customers, this upscale piece contains information on Delta's audio and video programs and movies. An innovative and inexpensive way to reach your elite international customer, Delta's Entertainment Guide, "Horizons," can be viewed in a comfortable, relaxed, and captive setting with few distractions.
| Distribution Details |
| Frequency: |
Guide changed monthly |
| Distribution: |
First Class/Business Elite® class seat back pockets (international) |
| Audience: |
255,565 |
| Ad Placement: |
Back cover or inside back cover |
| Rate: |
$9,820 per month |
| |
| Submission Requirements |
| Deadline: |
Six weeks prior to insertion period |
| Deliverable Specs: |
- Trim Size: 8" x 10 7/8"
- Live Image: 7" x 9.875"
- Screen: 150-line
- Maximum Density: 300
|
| |
Ticket-By-Mail Inserts
The automated Ticket-By-Mail program was designed to make booking airline reservations more convenient for passengers. Ticket packets are sent out within 72 hours of reservation, providing a rare opportunity to address your target audience with information about your product while they are still finalizing their travel plans.
| Distribution Details |
| Frequency: |
Pre-printed inserts changed monthly |
| Distribution: |
Tickets distributed to residents and businesses |
| Quantity: |
200,000 per month |
| Ad Size: |
3" x 8", 2-sided insert |
| Rate: |
$12,000 per month |
| |
| Submission Requirements |
| Deadline: |
Two weeks prior to insertion period |
| Deliverable Specs: |
Pre-printed single-sheet loose inserts should fall within the following ranges:
- Size: 3" width x 8" length
- Paper stock: 70# matte
|
| |
Ticket Jackets
See your sales message on Delta ticket jackets used by all ticketing locations.
| Distribution Details |
| Frequency: |
Material may be changed quarterly |
| Distribution: |
All ticketing locations |
| Quantity: |
52,000,000 annually |
| Ad Size: |
Panel size (listed below) |
| Rates: |
$152,790 quarterly |
| |
| Submission Requirements |
| Deadline: |
Quarterly: November 1, February 1, May 1, and August 1 |
| Deliverable Specs: |
- Live Size: Back panel: 3 15/16" x 8 1/2"
Inside panel: 3 3/4" x 8 1/2"
- Bleed: No bleed; keep live matter 1/4" from borders
- Color: 4-color process
- Screen: Supplied film should be 150-line
|
| |
In-flight TV
Delta Horizons™ in-flight programming delivers the largest in-flight audience in the world directly to you. Produced exclusively for Delta passengers, it offers fresh, engaging programming from some of the most respected networks in the business.
| Domestic Distribution Details |
| Frequency: |
Monthly; program changes every 2 weeks |
| Placement: |
Domestic |
| Number of flights: |
22,555 per month |
| Audience: |
3.2 million passengers annually |
| Rates: |
:30 Spot-$23,700
:60 Spot-$39,500 |
| |
| International Distribution Details |
| Frequency: |
Monthly; separate programs for inbound/outbound flights |
| Placement: |
International |
| Number of flights: |
1,974 per month |
| Audience: |
327,261 per month |
| Rates: |
:30 Spot-$3,800
:60 Spot-$6,300
|
| |
| Submission Requirements |
| Deadline: |
All material must be received 5 weeks preceding first run date; subject to creative approval |
| Deliverable Specs: |
- Two BETA SP master tapes
- One duplicate VHS work tape for screening purposes
|
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