Breast Cancer Awareness Month

This October, Delta is commemorating Breast Cancer Awareness month for the fifth consecutive year. Thousands of Delta flight attendants will don pink t-shirts and pink versions of the airline's red dress to offer pink lemonade to customers for $2 on flights worldwide, with net proceeds benefiting BCRF. Delta's distinctive pink-and-white Boeing 757 aircraft, the "pink plane," featuring BCRF's trademarked pink ribbon logo on the tail of the aircraft and adjacent to the boarding door, first took flight in 2005. Since then, it has flown throughout the U.S., Latin America and the Caribbean to generate awareness for the cause. In that time, Delta has raised nearly $1.5 million for BCRF through donations from customers, employees and The Delta Foundation, the airline's charitable organization. The donations have funded the work of five researchers dedicated to the mission of achieving prevention and finding a cure for breast cancer.